Visual branding or merchandising for retail businesses incorporates displaying and promoting products in a way that increases sales. Visual merchandising for retail businesses also helps customers find products easily and makes the overall shopping experience significantly more enjoyable and appealing. Marketing experts use the term “silent salesperson” for visual merchandising, and it’s probably the most effective way of describing this sales strategy. The best examples of visual merchandising in retail businesses are the ones having a positing effect on the experience of the customer, as well as profitability.
- Painting a picture: Customers always find it useful if they get a picture of what a product will look like before they consider buying it. Modern-day visual merchandising can help customers in picturing how a specific product will look in their house or how they’ll wear it. For clothing stores, the best way to display items is to use mannequins. Furniture stores, on the other hand, can display their products the way they’ll appear when placed inside a home.
- Pointing out the areas: Putting up signposts in all areas and departments will prevent customers from getting frustrated. You must never leave your patrons guessing where they need to go next. Even if a buyer isn’t searching for something in particular, your visual merchandising must introduce them to another section of your store. You should try to be as creative as possible about giving directions.
- Utilizing art: You can add a bit of fun by incorporating artwork in your store’s visual merchandising. As the store owner, you can select just about everything from paintings to sculptures, as long as they tie in to your brand in one way or another. Abstract art pieces should also do the trick because they create intrigue. When it comes to being different from others, artwork can be exceptional as visual merchandising materials.
- Product grouping: Product grouping will aid the storytelling aspect of visual merchandising for retail businesses. You should place products complementing each other to initiate and encourage cross-selling. For instance, you can combine a bag with a pair of shoes, trousers, and a top. In doing, you help the customer understand what he/she will look like while wearing the entire ensemble. It’s also possible to group items depending on color for enhanced creativity.
- Don’t forget flowers: Indeed, flowers deserve your attention because they have the power to promote a sense of calm and relaxation. You must use them for the visual merchandising of your retail store. Flowers are one of the most popular gifts of all time as they tend to make the recipient feel special. In-store flower arrangements may include big, statement bouquets or small clusters of flowers placed strategically around the establishment.
- Social media lingo: Due to the immense popularity of social media platforms, retail business owners can gain a lot from them if used the right way. Social media language is usually brief, on point, and profoundly impactful. Now, social media platforms did contribute to the reduction of the attention spans of the public, but you can still use social media lingo for visual merchandising, particularly if your client base mostly includes millennials.
Finally, consider giving your retail visual merchandising a technological touch by including interactive features in your displays. Customers will never hesitate to appreciate unique experiences delivered by business owners.